For today and tomorrow only, Amazon Prime Big Deals Day 2024 (a.k.a. October Prime Day) is back—which means other retailers are already scrambling to match the site’s massive markdowns on shoes, tech, clothes, and more. The best Prime Day competitors include Target, Walmart, Nordstrom, and REI, but you can also find some seriously great savings (we’re talking 50% off) in rival sales from brands like Sephora, Madewell, and Cozy Earth.
To save you time and shopping stress, we’ve rounded up steep discounts on popular sneakers, activewear, and Dyson vacuums, among some other can’t-miss deals. Get ahead on your holiday gift list, treat yourself to something new, or just scroll through some of the best savings of the year—and check back soon, because we’ll be adding more great sales as we find them.
Shop the best Amazon Prime Day competitor deals Shop Nordstrom deals Shop Target deals Shop Walmart deals Shop Lululemon deals Shop Cozy Earth deals Shop Sephora deals Shop REI deals Shop Madewell deals Shop Old Navy deals Shop Anthropologie deals Shop Dick’s Sporting Goods deals Shop Hoka deals
Nordstrom
Right now, you can get an extra 25% off of Nordstrom’s clearance section (score!). We’ve rounded up some of our favorite markdowns below, including comfy activewear from Natori and Free People Movement, supportive Nike running shoes, and a fuzzy Barefoot Dreams robe you may never want to take off—thank us later.
Nike
InfinityRN 4 Running Shoe
Zella
Studio Luxe Ballet Longline Sports Bra
Skims
Light French Terry Shrunken Zip Up
Barefoot Dreams
CozyChic Short Robe
Natori Yogi Convertible Sports Bra
FP Movement
Never Better Strappy Back Jumpsuit
Target
Target Circle members can unlock excellent deals this week on kitchen staples like coffee makers and air fryers, tech (AirPods, anyone?), and more. If you’re not a member yet, signing up is free and easy—you’ll get access to automatic savings, special bonuses, and even more ways to save big at the retailer.
Instant Pot
9-in-1 Pressure Cooker Bundle (6-qt.)
Keurig K-Supreme Single Serve K-Cup Pod Coffee Maker
Shark
Matrix Plus 2-in-1 Robot Vacuum & Mop
Gourmia
Digital Window Air Fryer (6-qt.)
Apple
iPad 9th Gen. (10.2-in.)
KitchenAid
Bowl-Lift Stand Mixer (5.5-qt.)
Walmart
Your Walmart+ membership doesn’t just get you free delivery from nearby stores, free shipping for online orders, and savings at the gas pump. This week, you’ll also unlock tons of discounts on big ticket items like Dyson vacuums and fans, smart TVs, a walking pad, and Samsung’s smart watch—who knew? If you’re not signed up yet, we highly recommend jumping on Walmart’s free 30-day trial so you can shop these limited-time-only offers while they’re still around.
onn.
Class 4K UHD LED Smart Television (98-in.)
Dyson V12 Detect Slim Cordless Vacuum
Dyson
V7 Advanced Cordless Vacuum Cleaner
Carote
Nonstick Cookware Set (17-Piece)
Waterpik Ultra Water Flosser Countertop Oral Irrigator For Teeth
Lululemon
There are so many cozy chic Lululemon pieces on sale right now, it’s tough to pick just one (or two, or three) to add to your cart. A scuba half zip is perfect for curling up on the couch when it’s chilly outside, while the brand’s ever-popular Align leggings are available for as low as $69 in a rainbow of colors.
Lululemon
Lululemon Align High-Rise Pant with Pockets 25″
Lululemon
Blissfeel 2 Running Shoe
Lululemon
Dance Studio Relaxed-Fit Mid-Rise Cargo Jogger
Lululemon
Scuba Oversized Funnel-Neck Half Zip
Lululemon
Bend This V and Racer Bra
Lululemon
Align High-Rise Short 6″
Lululemon
Brushed Softstreme Ribbed Half Zip
Lululemon
Wundermost Ultra-Soft Nulu Square-Neck Sleeveless Bodysuit
Cozy Earth
Cozy Earth makes some of our favorite pajamas and bedding around. Right now, there’s a major sale happening across the site, but you can save even more—35%, to be exact (with a 40% flash sale!)—by using the code SELF at checkout. Pro tip: Jump on these while they’re still in stock.
Cozy Earth
CityScape Sweatpant
Cozy Earth
Rib-Knit Boyfriend Sleep Dress
Cozy Earth Long Sleeve Bamboo Pajama Set in Stretch-Knit
Cozy Earth
Bamboo Viscose Comforter
Cozy Earth
Bamboo Kimono Robe
Cozy Earth
Waffle Bath Towels
Sephora
At Sephora, best selling hair tools and products are on sale for up to 50% off the usual price (yes, really). Fill your cart with top-rated treatments from Color Wow and Olaplex, or restock your favorite Ouai shampoo value size while saving your cash.
Color Wow
Dream Coat Supernatural Spray Anti-Frizz Treatment
Ouai Detox Shampoo
Olaplex
No. 3 Hair Perfector Pre-Shampoo Hair Repair Treatment
Amika
Soulfood Nourishing Hair Mask
REI
This week, REI is your hub for all things sneakers and activewear. The retailer just dropped deals up to 50% off on Hoka kicks, Keen sandals, Shokz headphones, Adidas jackets, and more.
Hoka Speedgoat 5
Adidas
Own the Run Base Jacket
The North Face
Re-Grind Quarter-Zip Hoodie
Saucony Tempus Running Shoe
Arc’teryx
Atom Insulated Hoodie
Keen Elle Backstrap Wedge Sandals
REI Co-op
Active Pursuits Sports Bra
Madewell
We’re a huge fan of digging for deals in Madewell’s sale section—now, you can get an extra 40% off of those (already pretty great) prices with the code LONGWEEKEND. Our favorite markdowns include a perfectly oversized tee, sleek loafers, and a zip-top tote that could just be your new favorite work bag. (Note: Prices shown reflect the additional 40% discount on top of sale prices.)
Madewell
The Essential Bucket Tote
Madewell
Cotton Relaxed Oversized Tee
Madewell
Boiled Wool Sweater Shirt Jacket
Madewell
The Vernon Loafer
Madewell
The ’90s Straight Jean
Madewell
The Zip-Top Essential Tote
Major deal alert: Right now, Old Navy is taking another 50% to 70% off of its clearance section. Sleek activewear and some great basics are under $10—but not for long.
Old Navy
SoComfy Sweatshirt
Old Navy
PowerSoft 7/8 Cami Bodysuit
Old Navy
Fitted Seamless Ribbed Tank Top
Old Navy
Extra High-Waisted CloudComfy 7/8 Leggings
Old Navy
Oversized Button-Down Boyfriend Shirt
Anthropologie
To celebrate the start of cozy season, Anthropologie is offering 30% off of most fall-themed home decor pieces. We’ve found cute mugs, elegant mirrors, and even a few pieces to spruce up your bathroom at a major discount.
Anthropologie
Leopard Organic Cotton Shower Curtain
Anthropologie
Hand-Tufted Nicolette Bath Mat
Anthropologie
Handpainted Pumpkin & Sweet Vanilla Glass Pumpkin Candle
Anthropologie
Juliette Wall Mirror
Anthropologie
Cindy Stoneware Pumpkin Mug
Dick’s Sporting Goods
Get up to 50% off best sellers and an extra 30% off clearance items when you shop at Dick’s Sporting Goods through October 9. Pick up a walking pad or a treadmill to keep your daily step count high going into the winter, or upgrade your home gym with an elliptical machine or indoor cycling bike (and save hundreds in the process).
WalkingPad
Walking Station
Peloton
Original Peloton Bike
Schwinn IC4 Indoor Cycling Bike
NordicTrack EXP 7i Treadmill
Horizon Fitness
5.0R Recumbent Exercise Bike
Hoka
Whether you have ten pairs of Hokas or you’ve been wondering what the hype is, you can find an on-sale pair to please on the retailer’s site this week. Hoka just dropped dozens of new markdowns on some of its best-selling shoes, including the Mach 6 sneakers and the Ora Recovery Slide.
Hoka Transport
Hoka Ora Recovery Slide 3
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Amazon Prime Big Deal Days is October 8 and 9. Shop all the best deals now:
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